Simon Sinek's concept of the golden circle from "summary" of Start with Why by Simon Sinek
The Golden Circle is a concept that explains how some leaders and organizations are able to inspire while others aren't. At the core of the Golden Circle are three key elements: What, How, and Why. These elements represent the way in which the human brain processes information and makes decisions.
Most organizations focus on the What - the products they sell, the services they offer, or the features of their offerings. They then move to the How - the processes, systems, and unique selling points that set them apart from the competition. However, very few organizations start with Why.
Starting with Why means understanding the purpose, cause, or belief that drives you or your organization. It is the reason you get out of bed in the morning, the reason your organization exists beyond ...
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