People are drawn to organizations that share their beliefs from "summary" of Start with Why by Simon Sinek
When people are drawn to organizations that share their beliefs, it is because they are naturally attracted to those who think, act and communicate in a similar way. This is because humans are social beings who seek connection and belonging with others who share their values and principles. When individuals find a community or organization that aligns with their beliefs, they feel a sense of camaraderie and purpose that fulfills their deep-seated need for connection.
This concept is rooted in the idea that people are more motivated by a sense of belonging and shared values than by external rewards or incentives. When individuals feel a strong sense of connection to an organization, they are more likely to be loyal, committed, and engaged in their work. This is because their beliefs are in harmony with the organization's mission, vision, and values, creating a sense of alignment and purpose that drives their actions and decisions.
In essence, when people are drawn to organizations that share their beliefs, they are seeking a sense of identity, meaning, and fulfillment that transcends mere transactions or exchanges. They are looking for a deeper connection that resonates with their core values and beliefs, providing them with a sense of purpose and direction in their lives.
By understanding and embracing this concept, organizations can create a powerful sense of community and belonging that attracts and retains like-minded individuals who are inspired to contribute their time, energy, and resources to a common cause or goal. This shared sense of purpose and belonging can create a strong sense of loyalty and commitment among employees, customers, and stakeholders, driving collective action and positive change in the world.
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