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Leadership starts with why from "summary" of Start with Why by Simon Sinek
In order to truly lead, one must start with the fundamental question of “why.” Why does the organization exist? Why do we do what we do? These are the questions that must be answered in order to inspire others to follow. Leaders who start with “why” are able to communicate their beliefs and values in a way that resonates with others on a deeper level. By starting with “why,” leaders are able to tap into the emotions and beliefs of their followers. People are not just motivated by what you do or how you do it, but why you do it. When leaders are able to clearly articulate their “why,” they are able to attract others who share their beliefs and values. This creates a sense of unity and purpose that is essential for effective leadership. Starting with “why” also helps to create a sense of trust and loyalty among followers. When leaders are able to clearly communicate their beliefs and values, they are able to build a foundation of trust with their followers. This trust is essential for creating a strong and cohesive team that is able to work together towards a common goal. Ultimately, starting with “why” helps to create a sense of purpose and direction for the organization. When leaders are able to clearly articulate their “why,” they are able to inspire others to follow them on their journey. This sense of purpose is what drives individuals to go above and beyond in order to achieve the organization’s goals.- Leadership that starts with “why” is able to create a sense of unity, trust, and purpose within an organization. By clearly articulating their beliefs and values, leaders are able to inspire others to follow them on their journey. It is this sense of purpose and direction that sets great leaders apart from the rest.
