Build a culture around your why from "summary" of Start with Why by Simon Sinek
Building a culture around your why is essential for long-term success and sustainability. When you start with why, you are able to attract people who share your beliefs and values. These individuals are not just employees or customers - they become loyal followers who are willing to go the extra mile for your cause.
By clearly defining your why and communicating it effectively, you can create a sense of purpose and belonging within your organization. This sense of purpose motivates employees to work towards a common goal and inspires loyalty among customers. When everyone is aligned with the why, decisions become easier to make and actions become more meaningful.
A strong why also serves as a guiding principle for your company culture. It shapes the way people interact with each o...
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