Stay consistent in your messaging from "summary" of Stand Out by Dorie Clark
Consistency is key when it comes to establishing yourself as an expert in your field. By staying consistent in your messaging, you can build a strong personal brand that people will come to recognize and trust. This means that your message should align with your expertise and values, and should be conveyed in a clear and coherent manner.
When you are consistent in your messaging, you are more likely to be perceived as credible and trustworthy. People will know what to expect from you, and will be more likely to seek out your expertise when they need it. This can help you stand out from the crowd and position yourself as a go-to authority in your industry.
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