External communication should align with internal messaging to avoid contradictions from "summary" of Spin by Michael S. Sitrick
To successfully manage a crisis, it is essential that external communication is consistent with internal messaging. Any discrepancies between what is being communicated to the public and what is being conveyed internally can lead to confusion, mistrust, and ultimately damage the reputation of the organization. In times of crisis, maintaining alignment between internal and external communication is crucial to avoid contradictions that could undermine the credibility of the company. When there is a disconnect between the information being shared with employees and the statements being made to the media or public, it can create distrust and confusion among both internal and external stakeholders. This lack of alignment can result in mixed messages that portray the organization in a negative light, leading to further damage to its reputation. In order to effectively manage a crisis and maintain control of the narrative, it is imperative that internal and external communications are in sync. Consistency in messaging is key t...
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