Consistency in messaging can help control the narrative during a crisis from "summary" of Spin by Michael S. Sitrick
Consistency in messaging is crucial when facing a crisis. By ensuring that all communications align with each other, a company can maintain control over the narrative that unfolds. This is especially important in the age of instant news and social media, where misinformation can spread rapidly. When all stakeholders receive the same message, it helps to prevent any confusion or conflicting information that could further damage the company's reputation. During a crisis, emotions can run high, and it may be tempting to release multiple statements or respond to every new development. However, it is essential to resist this urge and stick to a consistent message. This not only helps to avoid any contradictions but also allows the company to project a united front to the public. By presenting a unified message, the company can i...
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