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Social influence can lead to conformity or obedience from "summary" of Social Psychology by John R. Eiser,J. Richard Eiser

Social influence is a powerful force that can shape our behavior in various ways. One of the ways in which social influence manifests is through conformity, where individuals adjust their beliefs or behaviors to align with those of a larger group. This tendency to conform can be attributed to the desire to fit in with others, avoid conflict, or simply because we believe that others have more information or knowledge than we do. Conformity can take different forms, such as compliance, where individuals publicly conform to group norms but privately disagree, or identification, where individuals adopt the beliefs or behaviors of a group to which they aspire to belong. In some cases, conformity can be beneficial, as it helps maintain social harmony and facilitates cooperation within groups. However, it can also have negative consequences when individuals blindly follow the crowd without critically evaluating the information or norms being presented...
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    Social Psychology

    John R. Eiser

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