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Cognitive dissonance can lead to discomfort and psychological tension from "summary" of Social Psychology by John R. Eiser,J. Richard Eiser
The concept of cognitive dissonance refers to the discomfort and psychological tension that arise when an individual holds contradictory beliefs, attitudes, or behaviors. This state of dissonance can be highly unsettling, prompting individuals to seek ways to reduce or resolve the conflicting elements in order to restore a sense of internal consistency and harmony. The experience of cognitive dissonance can be particularly intense when the contradictory beliefs or behaviors are central to one's self-concept or personal identity. For example, if a person identifies as being environmentally conscious but regularly engages in environmentally harmful practices, such as excessive consumption or wasteful behaviors, they may experience significant cognitive dissonance. In such cases, the discomfort and tension resulting from cognitive dissonance can motivate indiv...
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