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Cognitive dissonance can lead to discomfort and psychological tension from "summary" of Social Psychology by John R. Eiser,J. Richard Eiser
The concept of cognitive dissonance refers to the discomfort and psychological tension that arise when an individual holds contradictory beliefs, attitudes, or behaviors. This state of dissonance can be highly unsettling, prompting individuals to seek ways to reduce or resolve the conflicting elements in order to restore a sense of internal consistency and harmony. The experience of cognitive dissonance can be particularly intense when the contradictory beliefs or behaviors are central to one's self-concept or personal identity. For example, if a person identifies as being environmentally conscious but regularly engages in environmentally harmful practices, such as excessive consumption or wasteful behaviors, they may experience significant cognitive dissonance. In such cases, the discomfort and tension resulting from cognitive dissonance can motivate individuals to either change their beliefs or behaviors to align with one another, or to justify and rationalize their inconsistencies in order to reduce the psychological discomfort. This process of cognitive restructuring or rationalization can vary in complexity and effectiveness, depending on the individual's level of self-awareness, motivation, and ability to critically evaluate their beliefs and behaviors. Moreover, the resolution of cognitive dissonance may also be influenced by external factors, such as social norms, peer pressure, or cultural values. For instance, if a person's contradictory beliefs or behaviors are in conflict with societal expectations or norms, they may face additional pressure to either conform to the prevailing attitudes or to resist and challenge the status quo, further complicating the process of cognitive dissonance resolution.- Cognitive dissonance can serve as a powerful motivator for personal growth and self-reflection, prompting individuals to critically examine their beliefs, attitudes, and behaviors, and to strive for greater coherence and authenticity in their thoughts and actions. By acknowledging and addressing the discomfort and tension that arise from cognitive dissonance, individuals can embark on a journey of self-discovery and transformation, leading to greater psychological well-being and fulfillment.
