Group norms shape individual attitudes from "summary" of Social Psychology and Organizations by David De Cremer,Rolf van Dick,J. Keith Murnighan
The social psychology of organizations reveals that group norms have a significant impact on individual attitudes within a group setting. Group norms refer to the unwritten rules or standards that guide behavior and decision-making within a group. These norms are often established through social interactions and communication among group members.
When individuals join a group, they are likely to conform to the group norms in order to fit in and be accepted by other members. This process of conformity can influence an individual's attitudes, beliefs, and behaviors over time. As individuals continue to adhere to the group norms, their attitudes may become aligned with the collective mindset of the group.
Group norms can shape individual attitudes through various mechanisms. For example, group members may be rewarded or punished based on their adh...
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