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Group norms shape individual attitudes from "summary" of Social Psychology and Organizations by David De Cremer,Rolf van Dick,J. Keith Murnighan
The social psychology of organizations reveals that group norms have a significant impact on individual attitudes within a group setting. Group norms refer to the unwritten rules or standards that guide behavior and decision-making within a group. These norms are often established through social interactions and communication among group members. When individuals join a group, they are likely to conform to the group norms in order to fit in and be accepted by other members. This process of conformity can influence an individual's attitudes, beliefs, and behaviors over time. As individuals continue to adhere to the group norms, their attitudes may become aligned with the collective mindset of the group. Group norms can shape individual attitudes through various mechanisms. For example, group members may be rewarded or punished based on their adherence to the norms. Positive reinforcement for conforming to the group norms can strengthen an individual's commitment to those norms, while negative consequences for deviating from the norms can lead to a change in attitude to align with the group. In addition, social comparison plays a role in shaping individual attitudes within a group. When individuals compare their attitudes and behaviors to those of other group members, they may adjust their own attitudes to be consistent with the majority opinion or behavior in order to maintain social harmony. Furthermore, group norms can create a sense of identity and belonging among group members. As individuals adopt the norms of the group, they may develop a shared sense of identity with other members, which can reinforce their commitment to the group norms and influence their attitudes accordingly.- The concept of group norms shaping individual attitudes highlights the powerful impact of social influence within organizational settings. By understanding how group norms influence individual attitudes, organizations can better manage group dynamics and foster a positive organizational culture that promotes cooperation and productivity among its members.
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