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Simplify information to enhance customer comprehension from "summary" of SNAP Selling by Jill Konrath
Customers today are overwhelmed with information. As a result, they often struggle to make decisions, leading to frustration and indecision. The key lies in making complex ideas digestible. Presenting information simply allows customers to grasp the value of a product or service without wading through unnecessary details. Simplicity means stripping away jargon and focusing on the essential elements. This approach doesn’t just clarify messages; it empowers customers to understand the benefits quickly. Clear visuals, straightforward language, and relatable examples can turn a convoluted pitch into a compelling narrative. The goal is to create an effortless experience that engages the prospect while guiding them smoothly through the decis...
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