Innovation through shortcuts from "summary" of Smartcuts by Shane Snow
The idea that innovation can be achieved through shortcuts is a powerful one. Instead of following the traditional path of hard work and perseverance, some individuals have found ways to reach their goals faster and more efficiently by taking clever shortcuts. These shortcuts may involve finding loopholes in the system, leveraging existing resources in creative ways, or combining different ideas to create something new. One example of innovation through shortcuts is the story of how Airbnb leveraged the 2008 Democratic National Convention to jumpstart their business. Instead of slowly building their platform one city at a time, the founders decided to target a specific event where demand for lodging would be high. By creating a simple website and reaching out to attendees of the convention, they were able to quickly grow their user base and establish themselves as a major player in the sharing economy. Another example is the concept of rapid experimentation, where companies like Google and Amazon test hundreds of ideas in a short amount of time to see what works. By failing fast and learning from their mistakes, these companies are able to iterate quickly and stay ahead of the competition. Innovation through shortcuts is not about cutting corners or taking the easy way out. It's about thinking creatively, being resourceful, and finding new ways to solve old problems. By being willing to take risks, challenge the status quo, and think outside the box, individuals and companies can achieve their goals faster and more effectively than they ever thought possible.
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