Shakespeare's plays were marketed and distributed as printed commodities from "summary" of Shakespeare and the Book by David Scott Kastan,George M Bodman Professor of English David Scott Kastan
During the early modern period, the idea of a play being a printed commodity was a relatively new concept. Plays were traditionally performed live in theaters, with the performance itself being the primary means of distribution. However, with the rise of the printing press, plays could now be distributed in the form of printed books. This allowed for a wider dissemination of the text and enabled people to engage with the plays in a new way. The printing of Shakespeare's plays as commodities was a strategic move to capitalize on their popularity and reach a broader audience. By making the plays available in print, they could be bought, sold, and circulated like any other commodity. This not only increased the accessibility of the plays but also helped to establish Shakespeare as a household name. The marketing...
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