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Entrepreneurs should have a clear goto-market strategy and execution plan from "summary" of Secrets of Sand Hill Road by Scott Kupor
As an entrepreneur, one of the most critical aspects of your business is having a clear plan for how you will bring your product or service to market. It's not enough to simply have a great idea - you need to be able to execute on that idea in a way that will drive revenue and growth for your company. This is where a go-to-market strategy comes into play. A go-to-market strategy is essentially a roadmap that outlines how you will reach your target customers and convince them to buy what you're selling. When developing your go-to-market strategy, it's important to consider a number of factors, such as who your target customers are, what their needs and pain points are, and how your product or service can solve those problems. You also need ...
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