Focusing on providing value to customers leads to longterm relationships from "summary" of Secrets of a Master Closer by Mike Kaplan
When you're out there in the field, dealing with real human beings, it's easy to get caught up in the numbers and forget that the person in front of you is more than just a potential sale. They are a living, breathing individual with wants, needs, and desires. They are looking to you for a solution to their problems, not just another product to add to their collection. When you focus on providing real value to your customers, you're not just making a sale – you're building a relationship. Think about it: when you go to a store and the salesperson genuinely listens to your needs, offers you thoughtful advice, and helps you find the perfect product for you, how do you feel? You feel seen, heard, and valued. You feel like you're more than just a transaction – you're a person whose happiness and satisfaction actually matter. And that feeling is what ke...
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