Communicate transparently and authentically from "summary" of Screw It, Let's Do It by Sir Richard Branson
One of the most important principles in business and in life is to always be honest and open in your communication. It is essential to be transparent and authentic in all of your interactions, whether it is with your employees, customers, partners, or anyone else. When you communicate transparently, you build trust and credibility with those around you. People appreciate honesty and are more likely to respect and value your opinions and decisions when they know that you are being straightforward with them. Transparency also helps to prevent misunderstandings and miscommunications, as everyone is on the same page and knows what is going on.
Authentic communication is ...
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