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Challenge conventional thinking for breakthroughs from "summary" of Screw It, Let's Do It by Sir Richard Branson

One of the most important things I've learned in my journey as an entrepreneur is the power of challenging conventional thinking. It's easy to get trapped in the same old ways of doing things, but that's not how breakthroughs happen. When you challenge conventional thinking, you force yourself to look at problems from a different perspective. You open yourself up to new ideas and possibilities that you may not have considered before. This can lead to innovative solutions and breakthroughs that can set you apart from your competitors. I've always believed that the best way to achieve success is to think outside the box. That means questioning the status quo and being willing to take risks. It's not always easy, but the rewards can be immense. One of the keys to challenging conventional thinking is to be open-minded. You have to be willing to listen to others and consider their viewpoints, even if they differ from your own. This can be a powerful way to spark creativity and innovation. I've seen firsthand how challenging conventional thinking can lead to breakthroughs. In my own businesses, we've come up with some of our most successful ideas by thinking differently and not being afraid to go against the grain. It's this willingness to take risks and push boundaries that has helped us stay ahead of the curve. So if you want to achieve breakthroughs in your own life or business, don't be afraid to challenge conventional thinking. Embrace new ideas, take risks, and think outside the box. You never know what breakthroughs you might discover.
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    Screw It, Let's Do It

    Sir Richard Branson

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