Start small from "summary" of Rework by Jason Fried,David Heinemeier Hansson
When you're just starting out, it's tempting to try to do everything at once. You want to launch big, make a splash, get noticed. But that's not the way to go. Instead, start small. Take one step at a time. Build your idea slowly, carefully. This isn't about being timid or holding back. It's about being smart. Starting small gives you the opportunity to test your idea, to see if it really works before you invest too much time or money. It allows you to make mistakes and learn from them without catastrophic consequences. You can iterate, refine, and improve as you go along.
Starting small also forces you to focus. When you have limited resources, you have to make tough decisions about what really matters. You can't afford to waste time on things that don't move the needle. You have to be ruthless about prioritizing and cutting out the fluff.
Don't worry about scaling up too soon. Growth for growth's sake is not the goal. It's better to have a small, loyal customer base than a big, indifferent one. Focus on serving your customers well, on delivering real value. If you do that, growth will come naturally.
Starting small doesn't mean thinking small. It means thinking smart. It means being strategic, deliberate, intentional. It means taking the long view, playing the long game. It means being patient, persistent, resilient. It means being willing to put in the hard work, to do whatever it takes to succeed.
So start small. Take that first step. And then the next. And the next. Keep moving forward, keep pushing ahead. You'll be amazed at how far you can go.
