Say no by default from "summary" of Rework by Jason Fried,David Heinemeier Hansson
When you say no, you're only saying no to one thing. When you say yes, you're saying no to a thousand other things. Saying no is easier, because you can say no to anything. It's not a big deal. But when you say yes, you're definitely saying no to something else. That yes is a big deal. It's a big deal because you can't do anything else while you're doing that thing you just said yes to.
When you say no, you have fewer things to worry about. No is a decision. Yes is a responsibility. Yes is something you have to do. Yes is something you're going to have to follow up on. Yes is an obligation. Saying no frees you up. Saying no makes it easier to say yes when it really matters.
By default, you should say no to most things. That's what it means to have a focused business. Your job is to figure out what's most important and say no to all the other things. Lots of things are good ideas, but you can't do everything. The truly extraordinary opportunities are few and far between. Saying yes to all of them won't make you a hero. It'll make you tired.
Don't say yes to a feature request just because it's been asked for. Don't say yes to an invitation just because you were invited. Don't say yes to a partnership just because it sounds good. If you're not saying no to most things, you're not thinking hard enough. Say no to most things so you can focus on a few things. Say no to the good so you can say yes to the great.
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