Pricing is flexible, not fixed from "summary" of Rework by Jason Fried,David Heinemeier Hansson
When setting prices for your products or services, don't get stuck in the mentality that prices are fixed and unchangeable. Instead, think of pricing as a flexible aspect of your business that can be adjusted based on various factors. Consider the value you are providing to your customers and be willing to adjust your prices accordingly. If you are offering something unique or highly valuable, don't be afraid to raise your prices to reflect that. On the other hand, if you are not seeing the desired sales numbers, consider lowering your prices to attract more customers. Another important aspect of flexible pricing is the ability to offer discounts or promotions when needed. This can help you generate more sales during slow periods or attract new customers who may be hesitant to purchase at full price. By keeping your pricing flexible, you can adapt to changing market conditions, customer preferences, and competitive pressures. This agility can give you a competitive edge and help you maximize your revenue potential. Remember, pricing is not set in stone - it's a dynamic aspect of your business that should be regularly evaluated and adjusted as needed.
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