Be different, not better from "summary" of Rework by Jason Fried,David Heinemeier Hansson
When you try to be better than your competition, you're just playing catch-up. It's like you're chasing after something that's already gone. You're always behind, trying to match the leader. But when you're different, you don't have to compete. You just have to do your own thing.
Being different is what sets you apart. It's what makes you stand out in a sea of sameness. And when you stand out, you attract attention. You become the one people notice, the one people remember. You become the one people talk about.
But being different doesn't mean being weird or strange just for the sake of it. It means finding your own unique way of doing things. It means putting your own stamp on your work. It means being true to yourself and your vision.
When you focus on being different, you're not worried about what everyone else is doing. You're not trying to copy someone else's success. You're not trying to follow the latest trends or jump on the bandwagon. You're blazing your own trail, creating your own path.
So forget about being better. Forget about trying to outdo your competition. Instead, focus on being different. Focus on being yourself. Focus on doing things your way. That's how you'll truly stand out. That's how you'll make a real impact.
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