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Putin has built a cult of personality around himself to bolster his image as a strong leader from "summary" of Putin's People by Catherine Belton

In the eyes of many Russians, Vladimir Putin is more than just a politician - he is a strong and decisive leader who has restored Russia's place on the world stage. This image of Putin as a powerful and competent ruler has been carefully cultivated over the years through a variety of means, including extensive media coverage that portrays him as a hero and savior of the nation. Putin's carefully crafted public persona is designed to project an image of strength and authority, which is meant to appeal to those who yearn for a return to Russia's former glory. Through a combination of carefully staged photo ops, carefully scripted speeches, and a carefully controlled media apparatus, Putin has built a cult of personality around himself that reinforces his image as a strong and capable leader. The narrative of Putin as a strongman who is unafraid to take bold action on behalf of the Russian people has resonated with many Russians, particularly those who feel disillusioned with the chaotic and uncertain times that followed the collapse of the Soviet Union. By presenting himself as a decisive and unw...
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    Putin's People

    Catherine Belton

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