Putin has built a cult of personality around himself to bolster his image as a strong leader from "summary" of Putin's People by Catherine Belton
In the eyes of many Russians, Vladimir Putin is more than just a politician - he is a strong and decisive leader who has restored Russia's place on the world stage. This image of Putin as a powerful and competent ruler has been carefully cultivated over the years through a variety of means, including extensive media coverage that portrays him as a hero and savior of the nation. Putin's carefully crafted public persona is designed to project an image of strength and authority, which is meant to appeal to those who yearn for a return to Russia's former glory. Through a combination of carefully staged photo ops, carefully scripted speeches, and a carefully controlled media apparatus, Putin has built a cult of personality around himself that reinforces his image as a strong and capable leader. The narrative of Putin as a strongman who is unafraid to take bold action on behalf of the Russian people has resonated with many Russians, particularly those who feel disillusioned with the chaotic and uncertain times that followed the collapse of the Soviet Union. By presenting himself as a decisive and unwavering leader, Putin has positioned himself as the embodiment of stability and security in a country that has experienced its fair share of upheaval in recent decades. The cult of personality that surrounds Putin is not just a product of his own efforts, but also a reflection of the broader political climate in Russia. In a country where dissent is increasingly marginalized and independent voices are silenced, Putin has been able to consolidate his power and control the narrative to a degree that would have been unthinkable in a more open and democratic society. As a result, Putin's image as a strong leader has become deeply ingrained in the minds of many Russians, who see him as the only one capable of guiding the country through turbulent times. Despite the efforts of some to challenge Putin's grip on power, the cult of personality that surrounds him remains a potent force in Russian politics. As long as Putin is able to maintain his image as a strong and decisive leader, he is likely to continue to wield considerable influence over the course of events in Russia for the foreseeable future.
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