Tailor your message to resonate with your specific audience from "summary" of Public Speaking by David Zarefsky
To effectively communicate with your audience, it is essential to understand their needs, preferences, and expectations. Tailoring your message to resonate with your specific audience involves adapting your content, language, and delivery to suit their interests and preferences. This approach allows you to establish a connection with your listeners and increase the likelihood that they will engage with and retain your message. When tailoring your message, consider the demographics, values, and knowledge level of your audience. By understanding these factors, you can customize your content to address their concerns and interests. For example, if you are speaking to a group of college students, you may want to incorporate references to popular culture or current events to make your message more relatable and engaging. In addition to content, language plays a crucial role in connecting with your audience. Use words and phrases that resonate with your listeners and avoid jargon or technical language that ma...
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