Public opinion is subjective and malleable from "summary" of Public Opinion by Walter Lippmann
The idea that public opinion is subjective and malleable is a fundamental concept in understanding the nature of mass beliefs and attitudes. This concept suggests that the opinions held by individuals within a society are not fixed or objective, but rather influenced by a variety of factors that shape and change over time. One of the key points to consider is that individuals are limited in their ability to fully comprehend and analyze complex issues. As a result, they rely on shortcuts and heuristics to form their opinions, such as social cues, media messages, and group dynamics. These influences can lead to biases and distortions in the formation of public opinion, making it highly sus...
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