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Public opinion is shaped by social norms from "summary" of Public Opinion by Walter Lippmann

In the complex web of human society, our thoughts and beliefs are not formed in isolation. Rather, they are deeply influenced by the prevailing social norms that surround us. These norms act as a powerful force, shaping the collective mindset of a community and thus molding public opinion in a particular direction. Social norms, in essence, are the unwritten rules and expectations that govern behavior within a given society. They serve as a guiding framework for individuals, dictating what is considered acceptable or unacceptable, right or wrong. As members of a community, we are constantly absorbing and internalizing these norms, often without even realizing it. Through our interactions with others, whether face-to-face or mediated through various channels of communication, we are exposed to a multitude of perspectives and ideas. These interactions serve to reinforce existing norms and beliefs, while also introducing new ones into the mix. Over time, this process of social influence works to shape our understanding of the world and form the basis of our public opinion. Furthermore, social norms play a crucial role in the process of socialization, in which individuals learn to adapt to the values and expectations of their society. From a young age, we are taught to conform to these norms through a system of rewards and punishments, ensuring that we internalize the collective mindset of our community.
  1. Public opinion is not simply a reflection of individual beliefs, but rather a complex interplay of social forces that shape our worldview. It is through the lens of social norms that we interpret the world around us, forming judgments and opinions that are deeply intertwined with the values of our society. Ultimately, our understanding of the world is not just a product of our individual thoughts, but rather a reflection of the social norms that surround us.
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Public Opinion

Walter Lippmann

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