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Prioritize features based on impact from "summary" of Product Management in Practice by Matt LeMay

When deciding which features to prioritize, it's crucial to consider their impact on the overall product. Impact can be defined as the potential effect a feature will have on the user experience, business objectives, and overall success of the product. By focusing on impact, product managers can ensure that their team is working on the most valuable features that will drive the desired outcomes. To effectively prioritize features based on impact, product managers must first understand the goals and objectives of the product. By aligning feature prioritization with these goals, product managers can ensure that the team is focusing on the most critical features that will help achieve those objectives. This alignment also helps to create a shared understanding among team members about the rationale behind prioritization decisions. One way to assess the impact of a feature is to consider its potential benefits and drawbacks. Product managers can conduct user research, analyze market trends, and gather feedback from stakeholders to evaluate the potential impact of a feature. By weighing the potential benefits against the potential drawbacks, product managers can make more informed decisions about which features to prioritize. Another important factor to consider when prioritizing features based on impact is the level of effort required to implement them. Some features may have a high impact but require a significant amount of time and resources to develop. Product managers must balance the potential impact of a feature with the effort required to implement it, ensuring that the team is working on features that will deliver the most value with the least amount of effort.
  1. Prioritizing features based on impact is essential for product managers to ensure that their team is working on the most valuable features that will drive the success of the product. By aligning feature prioritization with the goals and objectives of the product, assessing the potential benefits and drawbacks of features, and considering the level of effort required to implement them, product managers can make more informed decisions about which features to prioritize.
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Product Management in Practice

Matt LeMay

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