Marketing metrics help measure the success of marketing campaigns from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Marketing metrics are crucial in determining the effectiveness of marketing campaigns. These metrics provide valuable insights into how well a campaign is performing and whether it is achieving its intended objectives. By tracking key performance indicators, marketers can assess the impact of their efforts and make informed decisions about future strategies. One of the primary benefits of using marketing metrics is the ability to quantify the success of a campaign. By measuring metrics such as conversion rates, customer acquisition costs, and return on investment, marketers can determine the overall effectiveness of their marketing efforts. This data-driven approach allows companies to identify what is working well and what areas need improvement....
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