Artificial intelligence is transforming the marketing landscape from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Artificial intelligence, a rapidly evolving technology, is revolutionizing the way marketing is done. Marketers are now able to harness the power of AI to gain valuable insights into consumer behavior, preferences, and trends. With AI, marketers can analyze vast amounts of data in real-time, allowing them to make informed decisions quickly and efficiently.
One of the key ways in which AI is transforming the marketing landscape is through personalized marketing. By leveraging AI algorithms, marketers can tailor their messages and offers to individual customers based on their past behavior and preferences. This level of personalization not only enhances the customer experience but also increases the likelihood of conversion.
AI is also enabl...
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