Variety shows dominating primetime from "summary" of Primetime 1966-1967 by Thom “Beefstew” Shubilla
In the 1966-1967 television season, one trend stood out above all others: variety shows were dominating primetime. These programs, featuring a mix of musical performances, comedy sketches, and other entertainment segments, captured the attention of viewers across the country. Networks like NBC and CBS filled their schedules with a wide array of variety shows, each vying for the top spot in the ratings. Shows like "The Ed Sullivan Show" and "The Carol Burnett Show" became staples of American television, drawing in millions of viewers every week. The appeal of these programs lay in their ability to offer something for everyone. Whether you were a fan of music, comedy, or dance, there was sure to be a variety show that catered to your tastes. The success of variety shows was due in part to their broad appeal. Unlike more niche programming, such as dramas or game shows, variety shows had a little bit of everything. This made them perfect for families to watch together, as there was something for viewers of all ages to enjoy. Furthermore, the hosts of these shows played a crucial role in their popularity. Personalities like Ed Sullivan and Carol Burnett became household names, beloved by audiences for their charm and wit. Their ability to connect with viewers helped to make their shows appointment television, drawing in large audiences week after week.- The dominance of variety shows in primetime during the 1966-1967 season was a testament to their broad appeal and the talents of their hosts. These programs captured the hearts of viewers across the country, solidifying their place in television history.
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