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The importance of time slots in programming from "summary" of Primetime 1966-1967 by Thom “Beefstew” Shubilla

Time slots in programming are crucial for the success of a television show. The time at which a show airs can greatly impact its viewership and overall popularity. This concept is evident in the television landscape of 1966-1967, where scheduling decisions played a key role in determining which shows would thrive and which would falter. A prime time slot, typically in the evening hours when viewership is at its peak, is highly coveted by networks and producers alike. Shows that are placed in these coveted time slots have a better chance of reaching a larger audience and gaining a loyal following. This can lead to higher ratings, increased advertising revenue, and ultimately, the longevity of the show. Conversely, shows that are relegated to less desirable time slots, such as late at night or in the early morning hours, may struggle to attr...
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    Primetime 1966-1967

    Thom “Beefstew” Shubilla

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