Advertising trends in the 60s from "summary" of Primetime 1966-1967 by Thom “Beefstew” Shubilla
The 1960s were a time of great change in the world of advertising. As television became more popular, advertisers began to shift their focus from radio to the small screen. This shift brought about a number of new trends in advertising that continue to influence the industry today. One of the most notable trends of the 60s was the rise of jingles in advertising. Advertisers discovered that catchy songs could help to make their products more memorable to consumers. As a result, jingles became a popular way to sell everything from cereal to cars. These short, simple tunes were often accompanied by colorful animations or live-action scenes, adding to their appeal. Another trend that emerged during this time was the use of celebrities in advertising. Companies realized that having a familiar face endorse their products could help to boost sales. As a result, many popular actors and musicians of the era were hired to appear in television commercials. This trend continues to this day, with celebrities still playing a major role in advertising campaigns. In addition to jingles and celebrity endorsements, the 60s also saw the rise of more creative and innovative advertising techniques. Advertisers began to experiment with humor, irony, and even controversy in their campaigns. This helped to make commercials more engaging and memorable to viewers. Advertisers also started to target specific demographics with their ads, tailoring their messages to different age groups, genders, and social classes.- The advertising trends of the 60s were marked by creativity, innovation, and a willingness to take risks. These trends continue to shape the industry today, as advertisers strive to find new and exciting ways to capture the attention of consumers.
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