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Tailor your message to your audience's interests from "summary" of Presenting to Win by Jerry Weissman
To be an effective communicator, you must always keep your audience in mind. When crafting your message, you must tailor it to match the interests and needs of your listeners. This means taking the time to research and understand who they are, what they care about, and what will resonate with them. By customizing your message to align with your audience's interests, you demonstrate that you value their time and attention. This level of personalization can help establish a stronger connection with your listeners and make your message more compelling and relevant to them. To successfully tailor your message, you must first identify and analyze your audience. Consider their demographics, such as age, gender, occupation, and education level. Additionally, think about their psychographics, including their beliefs, values, interests, and concerns. Once you have a clear understanding of your audience, you can then adjust your message to suit their preferences. This may involve using language and examples that resonate with them, addressing their specific needs and challenges, and highlighting how your message is relevant to their lives or work. Remember that effective communication is a two-way street. By tailoring your message to your audience's interests, you demonstrate that you are willing to engage with them on their terms. This can help foster a more positive and productive exchange of ideas and information.- When presenting to an audience, always remember to put yourself in their shoes. By customizing your message to match their interests and needs, you can increase the impact and effectiveness of your communication.
