Establishing credibility is vital from "summary" of PNL Técnicas de Persuasão e Influência by Edward Collins
Establishing credibility is a fundamental element in the art of persuasion. When seeking to influence others, it is essential to build trust and credibility in order to gain their respect and attention. Without credibility, your message may fall on deaf ears, as people are less likely to listen to someone they do not trust or believe in. Credibility can be established through various means, such as demonstrating expertise in a particular subject, providing evidence to support your claims, and showcasing integrity and honesty in your interactions. By positioning yourself as a knowledgeable and trustworthy source, you are more likely to sway others to your way of thinking.
Moreover, credibility can also b...
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