Building trust is fundamental from "summary" of PNL Técnicas de Persuasão e Influência by Edward Collins
To be successful in persuasion and influence, one must understand the importance of building trust. Trust is the foundation upon which all relationships are built. Without trust, it is nearly impossible to persuade or influence others effectively. When people trust you, they are more likely to listen to what you have to say, consider your perspective, and ultimately be swayed by your arguments.
Building trust involves establishing credibility and reliability in the eyes of others. This can be accomplished through consistent actions, honest communication, and a genuine interest in the well-being of those you are trying to persuade. People are more likely to trust someone ...
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