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Building trust is fundamental from "summary" of PNL Técnicas de Persuasão e Influência by Edward Collins
To be successful in persuasion and influence, one must understand the importance of building trust. Trust is the foundation upon which all relationships are built. Without trust, it is nearly impossible to persuade or influence others effectively. When people trust you, they are more likely to listen to what you have to say, consider your perspective, and ultimately be swayed by your arguments. Building trust involves establishing credibility and reliability in the eyes of others. This can be accomplished through consistent actions, honest communication, and a genuine interest in the well-being of those you are trying to persuade. People are more likely to trust someone who is honest, transparent, and consistent in their behavior. Trust is a two-way street. In order to gain the trust of others, you must also be willing to trust them in return. This reciprocal relationship is essential in building strong and lasting connections with others. When people feel trusted, they are more likely to reciprocate that trust and be open to your influence. Trust also plays a crucial role in overcoming resistance and objections. When faced with skepticism or doubt, having a foundation of trust can help to alleviate concerns and create a more receptive audience. People are more willing to consider new ideas or perspectives when they trust the messenger.- Building trust is a key component of successful persuasion and influence. Without trust, your efforts to persuade others will be met with skepticism and resistance. By establishing trust through credibility, honesty, and mutual respect, you can create a solid foundation for effective communication and influence. Trust is the bedrock upon which all successful relationships are built, and it is essential for achieving your goals in persuasion and influence.
