Make choices that enhance your company's competitive advantage from "summary" of Playing to Win by A.G. Lafley,Roger L. Martin
To win in the marketplace, a company must make deliberate choices that set it apart from competitors. These choices should be aimed at enhancing the company's competitive advantage – its unique position in the market that allows it to outperform rivals. Competitive advantage is not achieved by simply doing what everyone else is doing, but by making strategic decisions that differentiate the company in meaningful ways. One way to enhance competitive advantage is by focusing on a specific target market or customer segment. By understanding the needs and preferences of a particular group of customers, a company can tailor its products and services to better meet those needs, thus creating a competitive edge. This targeted approach allows the company to concentrate its resources and efforts where they will have the greatest impact, rather than trying to appeal to a b...
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