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Use the concept of uncertainty to your advantage from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Uncertainty is a powerful force that can be used to your advantage in various situations, including pitching your ideas and winning deals. When you introduce an element of uncertainty into your presentation, you create intrigue and capture the attention of your audience. By keeping your audience on their toes, you can maintain their interest and engagement throughout your pitch. Uncertainty also adds a sense of novelty and excitement to your presentation, making it more memorable and impactful. When people are faced with uncertainty, they are more likely to pay attention and remember the information presented to them. This can work in your favor when you are trying to make a lasting impression and win over...
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    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

    Oren Klaff

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