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Secure commitment from the audience before closing the deal from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
To successfully close a deal, you have to ensure that you secure commitment from your audience beforehand. This means that you need to get them on board with your idea or proposal before attempting to finalize the agreement. By doing so, you set yourself up for a smoother and more successful closing process. Securing commitment from your audience involves getting them to agree with your key points or acknowledge the value of your offering. This can be done through various techniques, such as asking leading questions, highlighting benefits, or addressing any concerns they may have. The goal is to build rapport and trust with your audience so that they are more receptive to your closing pitch. One way to secure commitment is by creating a sense of urgency or scarcity around your offering. By emphasizing the limited availability or time-sensitive nature of your proposal, you can motivate your audience to act quickly and decisively. This sense of urgency can help push them towards making a commitment before you even ask for the close. Another important aspect of securing commitment is to make sure that your audience is emotionally invested in your pitch. By appealing to their emotions and tapping into their desires or fears, you can create a stronger connection that motivates them to commit to your proposal. This emotional connection can be a powerful tool in persuading your audience to take action.- Securing commitment from your audience before closing the deal is crucial for a successful outcome. By getting them on board with your idea, addressing their concerns, and creating a sense of urgency, you can increase the likelihood of a positive decision in your favor. Remember, closing a deal is not just about making the ask – it's about laying the groundwork and securing commitment from your audience every step of the way.
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