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Emphasize scarcity to create urgency from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
To create urgency in your pitch, you must emphasize scarcity. By highlighting the limited availability of your product or service, you can compel your audience to act quickly. Scarcity triggers a psychological response that drives people to make decisions faster in order to secure something that is in short supply. Scarcity can take many forms - limited edition products, time-sensitive offers, exclusive deals, or high demand with low supply. Whatever form it may take, scarcity adds value to your proposition by making it more desirable and sought after. When people perceive something as rare or hard to obtain, they are more likely to take immediate action to avoid missing out. Incorporating scarcity into your pitch requires strategic planning and execution. You must first identify what makes your offer uniq...
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