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Compel the audience to take action from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
To compel the audience to take action, you need to understand the dynamics at play in any interaction. People are naturally resistant to change or being told what to do, so you have to approach the situation carefully. Start by creating a sense of urgency or scarcity to grab their attention and make them feel the need to act now. By introducing a time constraint or limited availability, you can motivate them to make a decision quickly. Next, you need to establish your credibility and authority to show that you are a trustworthy source of information. People are more likely to take action when they believe in the person presenting the idea. You can do this by sharing relevant experience or success stories that demonstrate your expertise in the subject matter. When presenting your pitch, focus on the benefits and outcomes rather than just the features. People are more interested in how something will impr...
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