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Create a strong emotional connection with your audience from "summary" of Persuasion IQ by Kurt Mortensen
To be truly persuasive, you must connect with your audience on an emotional level. This means tapping into their feelings, desires, and fears to establish a bond that goes beyond mere words. When you create a strong emotional connection with your audience, you are able to evoke powerful responses that can lead to action. One of the key ways to build this connection is by showing empathy towards your audience. By demonstrating that you understand and care about their needs and concerns, you can create a sense of trust and rapport that is essential for persuasion. People are more likely to be swayed by someone who they feel truly understands them on a deeper level. Another important aspect of creating an emo...
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