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Using humor can make persuasive communication more engaging from "summary" of Persuasão by Maytê Carvalho
Humor has a remarkable ability to capture people's attention and keep them engaged in a conversation. When used effectively in persuasive communication, humor can lighten the mood, break down barriers, and make the message more relatable to the audience. By injecting humor into your message, you can create a sense of connection with your listeners and make them more receptive to your ideas. Humor can also help to make complex or dry information more digestible and memorable. When people are entertained, they are more likely to retain the information being presented to them. In this way, humor can be a powerful tool for enhancing the persuasiveness of your message and ensuring that it resonates with your audience long after the conversation has ended. Furthermore, humor can be a great way to build rapport with your audience. When people laugh together, they feel a sense of camaraderie and trust towards the person making them laugh. This can help to establish a positive relationship between the speaker and the listener, making the audience more open to being persuaded by the speaker's arguments. It is important to note, however, that humor should be used judiciously in persuasive communication. What one person finds funny, another person may find offensive or inappropriate. Therefore, it is important to consider the cultural background and sensibilities of your audience when incorporating humor into your message. Additionally, humor should be used in a way that enhances the message, rather than detracts from it. It should be relevant, tasteful, and used in moderation to ensure that it is effective in making your communication more engaging and persuasive.
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