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Tailoring messages to the audience is crucial from "summary" of Persuasão by Maytê Carvalho
When it comes to persuasion, one of the most important factors to consider is the audience. Tailoring messages to the specific group of people you are trying to persuade is crucial. This means taking into account their values, beliefs, interests, and preferences. By doing so, you can create a message that resonates with them on a deeper level and increases the likelihood of them being persuaded. For example, if you are trying to persuade a group of environmentalists to support a new conservation initiative, you would want to focus on how the initiative aligns with their values of protecting the environment and preserving natural resources. On the other hand, if you are trying to persuade a group of business executives, you might want to highlight the potential financial benefits of the initiative. By tailoring your message to the audience, you show them that you understand their perspective and that you are speaking directly to their concerns. This personalized approach makes your message more persuasive and increases the chances of them taking the desired action. Furthermore, tailoring messages to the audience helps to build trust and credibility. When people feel like you are speaking directly to them and addressing their specific needs, they are more likely to see you as a credible source of information. This trust is essential for persuasion, as people are more likely to be persuaded by someone they trust.- Tailoring messages to the audience is crucial in persuasion. By understanding the values, beliefs, and preferences of the people you are trying to persuade, you can create a message that resonates with them on a deeper level, builds trust and credibility, and increases the likelihood of them taking the desired action.
