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Engaging with emotions can lead to successful persuasion from "summary" of Persuasão by Maytê Carvalho

Engaging with emotions is a powerful tool when it comes to persuasion. This is because emotions play a crucial role in decision-making. When we connect with someone on an emotional level, we are more likely to influence their thoughts and actions. This is because emotions have the ability to bypass rational thinking and tap into a more primal part of our brains. By appealing to someone's emotions, we can create a sense of empathy and understanding that can lead to successful persuasion. When we engage with emotions, we are able to create a deeper connection with the person we are trying to persuade. This connection is essential for building trust and credibility. When someone feels understood and validated on an emotional level, they are more likely to be receptive to our message. This is because emotions are a universal language that can transcend cultural and linguistic barriers. By tapping into this universal language, we can create a sense of unity and solidarity that can strengthen our persuasive efforts. Furthermore, emotions have the power to drive action. When we appeal to someone's emotions, we can inspire them to take a specific course of action. This is because emotions have the ability to motivate and energize us. By tapping into someone's emotions, we can ignite their passions and desires, which can lead to successful persuasion. Emotions have the power to create a sense of urgency and importance that can compel someone to act.
  1. Engaging with emotions can be a highly effective strategy for successful persuasion. By appealing to someone's emotions, we can create a strong connection, build trust and credibility, and drive action. Emotions have the power to influence decision-making and inspire action. By harnessing the power of emotions, we can increase our persuasive abilities and achieve our desired outcomes.
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Persuasão

Maytê Carvalho

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