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Employing rhetorical devices can make persuasive arguments more compelling from "summary" of Persuasão by Maytê Carvalho

The art of persuasion lies in the ability to sway others towards a particular point of view. It is a skill that requires finesse and strategic use of language to make one's argument more convincing. Employing rhetorical devices can be a powerful tool in achieving this goal, as they have the ability to enhance the overall impact of an argument. By incorporating rhetorical devices such as metaphors, analogies, and hyperbole, an argument can be made more engaging and memorable. These devices help to paint a vivid picture in the minds of the audience, making the argument more relatable and easier to understand. This, in turn, can help to establish a stronger connection with the audience, making them more receptive to the argument being presented. Furthermore, rhetorical devices can also help to evoke emotions in the audience, which can be a powerful motivator in influencing their opinions. By using emotive language and appealing to the audience's values and beliefs, an argument can resonate more deeply with them on a personal level. This emotional connection can lead to a greater sense of empathy and understanding, making the argument more compelling and persuasive. In addition, rhetorical devices can also be used to strengthen the logic and reasoning behind an argument. Devices such as logical fallacies can be employed to highlight inconsistencies in opposing arguments, making the presenter's argument appear more sound and well-reasoned in comparison. By using these devices effectively, a presenter can bolster the credibility of their argument and make it more difficult for the audience to refute.
  1. Employing rhetorical devices in persuasive arguments can greatly enhance their effectiveness and impact. By making use of these devices to engage the audience, evoke emotions, and strengthen the logic of the argument, a presenter can make their case more compelling and persuasive. In the art of persuasion, mastering the use of rhetorical devices can be the key to swaying others towards one's point of view.
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Persuasão

Maytê Carvalho

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