Permission is a privilege, not a right from "summary" of Permission Marketing by Seth Godin
Permission is a privilege that must be earned. It is not something that can be demanded or assumed. In the world of marketing, many companies make the mistake of thinking that they have the right to interrupt people with their messages. They believe that consumers should be grateful for the opportunity to hear what they have to say. But this is a flawed way of thinking. Consumers are bombarded with messages every day. They are constantly being asked to give up their time and attention to listen to what companies have to say. In this environment, it is crucial for businesses to understand that permission is a privilege that must be earned. Consumers have the power to choose who they give their attention to. They can choose to ignore messages that do not interest them. This is why it is so important for companies to focus on building relationships with their customers. By providing value and creating meaningful interactions, businesses can earn the privilege of communicating with consumers. They can establish trust and loyalty that will make consumers more receptive to their messages. When companies respect the privilege of permission, they are more likely to succeed in their marketing efforts. They will be able to reach their target audience in a way that is welcomed and appreciated. By understanding that permission is a privilege, not a right, businesses can create more meaningful and effective marketing campaigns.
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