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Offer incentives for permission from "summary" of Permission Marketing by Seth Godin
The key to successful permission marketing is to offer incentives for permission. This means giving people a reason to opt in to receiving your messages. Without an incentive, why would anyone willingly give you their contact information and allow you to market to them? By offering something of value in exchange for permission, you are more likely to attract and retain subscribers. Incentives can come in many forms, such as discounts, free samples, exclusive content, or entry into a contest or giveaway. The key is to make the incentive relevant and appealing to your target audience. Think about what would motivate them to sign up and tailor your offer accordingly. It's important to remember that the incentive is just the beginning. Once you have permission to contact someone, you need to deliver on the promise you made in exchange for that permission. If you offered a discount, make sure the subscriber receives it. If you promised exclusive content, be sure to provide it on a regular basis.- You can build trust and credibility with them over time. This will make them more likely to engage with your messages and ultimately make a purchase. Incentives for permission are just the first step in building a successful permission marketing strategy. It's what you do with that permission that will ultimately determine your success.
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